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Got Junk Food? There’s a National Mission for That.

Hey kids!  Guess what?  Processed Food now has its own National Mission!

Yes, we have a National Mission on Food Processing, a Centrally Sponsored Scheme approved by the Cabinet Committee on Economic Affairs in August 2012.   But how can such a scheme succeed in a country that has grown accustomed to the taste of fresh food? 

Check out this article on “Foreign Direct Investment in Indian Food Processing Industry.”  Take particular note of all the hardships this industry faces:

Food processing industry in India has been facing constraints like non-availability of adequate infrastructural facilities, like cold chain, packing and grading centres, lack of adequate quality control and testing infrastructure, inefficient supply chain, shortage of processable varieties of farm produce, seasonality of raw material, high inventory carrying cost, high taxation, high packaging cost, affordability and cultural preference for fresh food.

Kakali Majumdar, Asian Journal of Research in Business Economics and Management Vol.2 Issue 4, April 2012

Fear not, our industrious Nation is already hard at work alleviating these constraints and forging ahead with the Mission!


 

Problems faced in achieving the National Mission on Food Processing, Solutions and Budget Allocated

 

Problem Solution Program Budget
inadequate infrastructural facilities
non-availability of cold chain
non-availability of packing and grading centres
lack of adequate quality control and testing infrastructure
inefficient supply chain,
shortage of processable varieties of farm produce
seasonality of raw material
high inventory carrying cost
high taxation
high packaging cost
affordability
cultural preference for fresh food.

 

For Further Reading

FDI in Food Processing Touches $2.15 Billion, Times of India, January 23, 2014.

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Reflections

Sankranti Zindabad!

Gobbemma:  Decorated Gobar Ball placed on Muggu.

Gobbemma: Decorated Gobar Ball placed on Muggu.

We celebrated Sankranti yesterday.  We drew muggulu (rangolis) and topped them with gobbemmalu (decorated gobar balls).  We danced and sang traditional songs, including “Gobbiyello!” that details, verse by verse, every stage of the growth of a seed from the moment it sprouts, bears fruit to fruit till it ripens and we finish off by eating the fruit –  a జామకాయ (guava), as the song goes.  Each stage of growth is a cause for celebration and comment:

అవునాట అక్కలార?
 “Oh, really?  Is it so, sister?” Continue reading
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Poem

Gobbi yelloyi! Gobbi yelloyi!

Gobbemma:  Decorated Gobar Ball placed on Muggu.

Gobbemma: Decorated Gobar Ball placed on Muggu.

Gobbi yelloyi! Gobbi yelloyi!

Telugu Folk Song traditionally sung for Sankranti Festival.

 gobbi yelloyi! gobbi yelloyi!

dukku dukku dunnarata … It seems they have plowed

emi dukku dunnarata? What did they plow

raja vari tota lo jama dukku dunnarata in the king’s garden?

They plowed (for) the guava.

avunata akkalara? chandra giri bhamallara? Guava?

bhamala giri gobbilloyi! Is it so, dear friends and sisters?

gobbi yelloyi! gobbi yelloyi!

vittu vittu natarata … emi vittu natarata? What seed did they plant?

raja vari tota lo jama vittu natarata Guava?

avunata akkalara? chandra giri bhamallara? Is it so, dear …?

bhamala giri gobbilloyi!

gobbi yelloyi! gobbi yelloyi!

Mokka mokka molichindata … emi mokka molichindata? What sprout sprouted?

raja vari tota lo jama mokka molichindata Guava?

avunata akkalara? chandra giri bhamallara? Is it so, dear …?

bhamala giri gobbilloyi!

gobbi yelloyi! gobbi yelloyi!

kaya kaya kasindata … emi kaya kasindata What came?

raja vari tota lo jama kayi kasindata Guava?

avunata akkalara? chandra giri bhamallara? Is it so, dear …?

bhamala giri gobbilloyi!

gobbi yelloyi! gobbi yelloyi!

pandu pandu pandindata … emi pandu pandindata What fruit ripened?

raja vari tota lo jama pandu pandindata Guava?

avunata akkalara? chandra giri bhamallara? Is it so, dear …?

bhamala giri gobbilloyi!

gobbi yelloyi! gobbi yelloyi!

Gobbemma - Decorated Gobar Ball placed on muggu

Gobbemma – Decorated Gobar Ball placed on muggu

made-up verses:

pandu pandu kosarata … emi pandu kosarata What fruit did they pluck?

raja vari tota lo jama pandu kosarata Guava?

avunata akkalara? chandra giri bhamallara? Is it so, dear …?

bhamala giri gobbilloyi!

gobbi yelloyi! gobbi yelloyi!

 

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